Give your audience 3 baby steps to start working with you

When I ask clients about how they outline a plan for their audience to start working with them, I often get a long, detailed list of steps.

I get it. It's easy to go down a rabbit hole.

You put so much work into serving your clients and customers, and you want them to understand the effort you put into it.

Unfortunately, if you do this when you talk to a prospective customer or donor, they are going to turn tail and run.

Why?

It's overwhelming.

It has nothing to do with their intelligence. It's simply too much to take in, especially in today's world that is overflowing with information.

So what should you do?

Break it down into three easy baby steps.

Here is the 3-step structure:

1️⃣ Choose a clear call to action

2️⃣ Outline simple active work

3️⃣ Name the outcome or transformation

Want to see examples? Here you go:

👉🏽 Example 1: Business coach

1) Schedule a free evaluation

2) Create your custom business plan

3) Watch your business thrive

👉🏽 Example 2: E-commerce business

1) Subscribe to our community of cookie lovers

2) Choose your baking kit

3) Enjoy warm cookies with your kids!

👉🏽 Example 3: Nonprofit

1) Make a gift

2) Track your impact

3) Transform young lives

See how uncomplicated that is? You want the first step to be easy to take, the second one to be clear, and the third to show the satisfaction of the transformation that is within their reach. You got this!