Case studies
Whether you are a small business looking to grow, or a nonprofit that wants to increase engagement and donations, I can help.
Browse examples of past and current clients below.
Root Literacy Design
Root Literacy Design struggled to gain new customers due to its technical language and confusing website.
Work completed included ongoing strategic guidance to the founder as well as the following deliverables:
New StoryBrand messaging and Brand Story
Digital marketing playbook
Brand archetype analysis and identification
Restructured, rewritten website, including homepage and interior pages
Two lead generators, including an interactive quiz
Two email campaigns
Customer testimonial reference bank
Interactive lead generator quiz
Text for paid ads
The Huddle for Families
The Huddle for Families needed strategic guidance on their overall digital marketing strategy, along with focused messaging to their core audience.
Work completed included the following deliverables:
Three structured one-hour strategy sessions
Development of a brand story that allowed the organization to resonate with its primary audience: parents and guardians
Strategic guidance on social media strategy and content delivery
Suggested changes to the website to improve the client journey and user experience
PGSS Campaign
The Pennyslvania Governor’s School for the Sciences (PGSS) Campaign needed new messaging and a digital marketing strategy to raise new funds for its STEM scholarship program.
Work completed:
Interactive Storybrand messaging workshop with the Board of Directors
New StoryBrand messaging framework and Brand Story for its audiences of corporates, foundations, lawmakers, and alumni
Brand archetype analysis and identification
Digital marketing plan
Revamped website homepage (under development)
One-page lead generator (two versions)
New LinkedIn company page and strategy (under development)
