The marketing mistake that's killing your sales
Here's the most common marketing marketing mistake I see smart entrepreneurs make: they try to sell what their customers need, instead of solving a problem for their customers.
The need and the problem are two different things.
Until you identify your customer's problem, you're going to have trouble selling your product or service, no matter how much you know they need it.
Example:
You know you need an annual physical, but you keep putting it off. Then one day you're dragging yourself around with zero energy, and suddenly you're calling the doctor.
What changed? You went from having a need ➡️ to having a problem.
Here's my point: people need to experience a form of pain or inconvenience to actively seek a solution.
They may know intellectually that they "need" something, but few will proactively do something if it doesn't have a negative impact on them.
⚠️ Beware ⚠️ of creating a product or service that you are in love with 💞 because you know your customers need it.
If you do this, your marketing is going to be an uphill battle, no matter how worthy your product is.
When you stop selling needs and start solving problems, your marketing will become much easier.
What problem does your product actually solve for your customers?
