Many of my clients ask me about LinkedIn when we discuss social media and content as part of their overall digital marketing strategy.
Two common questions are:
"How can I create more engagement and build a larger following?"
"I don't like social media that much, but what are some easy things I can do so it's not a big time commitment?"
Here are ten simple things you can do to make the LinkedIn gods happy:
1️⃣ Be consistent: It's better to post once or twice a week on the same days consistently, rather than posting a flurry and then going quiet.
2️⃣ Post during the workday: Aim for late morning/middle of the day, and ideally between Tuesday to Thursday.
3️⃣ Write content that's valuable to your audience: This could be an observation on an industry trend, a hard-earned lesson learned, or a nugget to move a career forward.
4️⃣ Be generous: Share thought-provoking articles from reputable sources, great jobs, and funding opportunities.
5️⃣ Repost and add your own commentary: While reposting is good, adding your own thoughts will boost your presence and also help the original poster.
6️⃣ Celebrate wins: People love to help celebrate new jobs and significant milestones. Whether it's your own or one you share, it always generates happy comments.
7️⃣ Ask a specific question at the end of a post: Think of a logical question to ask of your audience that's relevant to your post and add it at the end to encourage interaction.
8️⃣ Tag people and orgs: Use the @ symbol to tag people and organizations to help your post spread further.
9️⃣ Add a thoughtful comment: When you comment on a post, make it count. Write a sentence or two that shows you read it.
🔟 Use your own photos: The authentic, imperfect photos you upload from your phone make LinkedIn happy. Stock photos, not so much.
What would you add?
