maldonado consulting BLOG
Stop struggling with your messaging and marketing strategy, and instead learn easy basics to help you generate revenue and build your supporter base.
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Categories
Topics
- Audience Research
- Brand Messaging
- Brand Story
- Calls to Action
- Content Marketing
- Conversion
- Customer Clarity
- Customer Journey
- Digital Marketing
- Email Marketing
- Marketing Fundamentals
- Marketing Strategy
- Mission-Driven Organizations
- Personal Branding
- Social Media
- Social Proof
- Storytelling
- Website Copy
- Website Design
- Website Strategy
How Elphaba can help you rethink your brand story
Position your audience as the hero to transform your brand story. Use StoryBrand principles to resolve their struggles, build deeper trust, and boost sales.
Stay out of the Death Valley of Confusion
Clear, simple language connects, while jargon confuses. Avoid the "Death Valley of Confusion" by ensuring your brand messaging is easily understood by everyone.
Mother’s Day
Mother’s Day is more than biology; it’s about those who nurture, mentor, and build. Whether you raise a child or a business, honor your impact this year.
Make your customer a hero
Stop positioning your brand as the hero. Learn to use StoryBrand principles to make your audience the hero, resolve their struggles, and boost your conversions.
Every problem has 3 layers and a villain
Master the art of storytelling by identifying your customer’s villain and the three layers of their problem: external, internal, and philosophical. Elevate now.
How to build credibility in just 2 steps
Want clients to say yes? Build credibility instantly by balancing empathy and authority. Show you understand their pain and possess the proven skills to help.
How to write a strong elevator pitch
Struggling to explain what you do? Learn how to craft a memorable elevator pitch that clearly highlights the problem you solve and the results you deliver.
How to win against AI
Don't fear AI; embrace your human edge. Learn why your authentic, imperfect, and unique voice is the ultimate advantage over generic, robot-generated content.