Why your email list matters more than your followers
If you're pouring energy into growing your Instagram or LinkedIn following, here's something to consider:
👉🏼 You don't actually own your social media audience.
Keep this in mind:
Social platforms can change their algorithms overnight, limiting who sees your content.
They can suspend accounts, shift their business models, or even shut down entirely.
Only a fraction of your followers see your content - and you have no control over who sees it or when they do.
Remember when organic reach on Facebook plummeted?
Thousands of businesses lost their primary connection to customers in an instant.
Remember when Instagram started to prioritize short–form videos and reels instead of beautiful images?
Accounts saw their engagement nosedive and they had to overhaul their content creation strategies.
Your email list is different.
It's an asset you own completely.
No algorithm decides whether your message reaches your subscribers.
No platform can take it away from you.
When you need to share an urgent campaign update or announce a new offering, email delivers directly to the people who matter most at the time and day you choose.
The numbers back this up too.
Email consistently outperforms social media for conversions and engagement.
People who join your email list have actively chosen to hear from you, making them far more invested in your mission than passive social followers.
Your work requires building deep, trusted relationships with your clients and your community.
Email is direct and personal.
It allows for meaningful storytelling, nuanced updates about your impact, and authentic two-way conversations that social media's noise simply can't match.
Build both channels, absolutely.
⚡But prioritize the one you control: email.⚡
