10 Tips for a Strong Newsletter

For a while, many people proclaimed that newsletters were dead.

But newsletters have experienced a renaissance, and if you're willing to put some time and thought into one, you'll build a valuable direct channel to your audience.

Here are 10 tips for a newsletter that stands out from the crowd:

1) Choose your audience

Get clear about who your reader is. Ideally, write to one person instead of a general group of people who share little in common.

2) Pick a niche

Select a topic for your newsletter that is more focused and specialized. The more niche, the better.

3) Select a name

The name of your newsletter should be short, memorable, and reflective of its intent.

4) Be of service

Share original, high-value content. Be generous with your information. Don't be afraid to share a strong point of view or fresh perspective.

5) Curate content

What interests your readers? Are there resources they would find valuable? Include those in a dedicated section.

5) Publish regularly

Establish a regular cadence to publish your newsletter. Program it so that your audience learns to expect it on a certain day and time.

6) Format for ease of reading

Regardless of whether you use plain text or a design template, format your newsletter so that your readers can choose to skim it or read it. Avoid dense blocks of text.

7) Make it shareable

Include a button or a link so that your newsletter can be shared on social media or forwarded to a friend.

8) Add links

When possible, add hyperlinks to resources you share in your newsletter. All the better if the links go back to your own site or YouTube channel.

9) Build a landing page for subscribers

Set up a simple landing page that helps new subscribers sign up easily. Keep it simple - you really only need to collect an email address.

10) Ask for feedback from subscribers

Periodically check in with your subscribers and ask them for feedback. What do they like? What isn't working for them? Choose 3-5 subscribers and talk to each for 15 minutes. You might pick up some fresh ideas!

A strong newsletter is an excellent way for you to stay top of mind for your customers - plus, you're landing right in their inboxes, unfettered by finicky algorithms!

If you aren't publishing a newsletter yet, there's no time like the present.